Puravankara Limited, the Bengaluru-headquartered developer founded in 1975 by Ravi Puravankara, has taken its plotted-development arm, Purva Land, into Nellukunte on the Yelahanka-Doddaballapur stretch of North Bangalore. Puravankara Limited is an established public real estate developer with a multi-decade track record across India's premier metros, headquartered in Bangalore and listed on both the BSE and NSE stock exchanges. The company's presence in this corridor is not incidental: Yelahanka and its surrounding villages have been part of Puravankara's operating map since at least 2006, when the company signed a Memorandum of Understanding with the City Municipal Council, Yelahanka to develop the double road connecting the Doddaballapura road to Yeshwanthpura road via Attur. Two decades on, that same road network underpins the developer's newest plotted offering here.
Purva Arbor is a plotted development project by the Puravankara Group, located at Nellukunte, near the Yelahanka-Doddaballapur Highway (NH 648) in North Bangalore, spread across 9 acres. The project features 100+ plots, ranging in size between 1000 and 2500 sq ft, providing flexible options to suit every need. It sits within a stretch of Nellukunte that already hosts established layouts, with the landmark Provident Welworth City right next door — Provident being Puravankara's own mid-income housing subsidiary, a detail that underscores how the group has been building out this micro-market in stages rather than entering it cold. The project offers 15+ lifestyle amenities, including a clubhouse, swimming pool, landscaped gardens, kids' play areas, jogging and cycling tracks, and indoor games, in keeping with the gated, plotted-community format that Purva Land has used elsewhere on the city's outskirts.
For a plotted product, the developer's own construction and quality-assurance systems matter less than the land title and layout approvals, and Puravankara's scale gives it standing on both counts. The company has completed 36 residential and commercial projects spanning 7.80 million square feet, with 29 million square feet of projects under development and an additional 88 million square feet in projected development over the next 7-10 years, spread across Bengaluru, Chennai, Kochi, Coimbatore, Pune, Mumbai, Dubai and Colombo. Purva Land itself, the plotted-development brand behind Arbor, was set up specifically to apply that scale to gated plot layouts on city peripheries rather than only high-rise apartments.
Nellukunte's relevance to this project is almost entirely a function of the road it sits on. The project is situated just off the Yelahanka-Doddaballapur Highway (NH 648), providing smooth access to Yelahanka, Kempegowda International Airport, Hebbal, and Outer Ring Road. It is around 20-25 minutes' drive, approximately 15 km, from Kempegowda International Airport, which keeps the location relevant for airport and aerospace-linked employment as well as for IT professionals working the Hebbal-Manyata stretch. The region also benefits from well-established rail links, with Yelahanka Junction serving as a key hub connecting to Bangalore City and other interstate routes. Longer-term, the upcoming Peripheral Ring Road and Satellite Town Ring Road are expected to boost connectivity further, enhancing access to IT hubs, industrial areas, and commercial zones, while the project enjoys a strategic position close to Yelahanka, the airport, and upcoming metro lines.
This is also why market commentary consistently groups Nellukunte with Devanahalli and Yelahanka as one of the appreciating pockets of North Bangalore. Areas like Nellukunte, Devanahalli, and Yelahanka are witnessing high appreciation due to proximity to Kempegowda International Airport, tech parks, and business hubs. For a Puravankara buyer specifically, that trajectory matters because it is the same demand curve the group has already tapped with its Yelahanka portfolio, which includes completed communities such as Purva Venezia alongside the newer plotted format at Arbor.
Beyond the highway, the immediate neighbourhood is filling in with the schools, hospitals and recreational spaces that plotted-community buyers typically weigh before building. Purva Arbor's proximity to IT hubs, reputed schools, hospitals, and shopping destinations is meant to ensure a convenient and well-connected lifestyle. Weekend and leisure options in the vicinity are unusually strong for a North Bangalore address: Nandi Hills, known for its sunrise views, cool weather, and trekking trails, is a short drive from the project, while closer in, Lumbini Gardens on the banks of Nagawara Lake offers boating, wave pools, and open green areas, and Hebbal Lake is known for its serene walking tracks and abundant birdlife. Even so, buyers evaluating a plot here should note that certain civic amenities are still developing in the vicinity, which is typical of a corridor that is growing outward from Yelahanka rather than one that is already built out.
Puravankara enters Nellukunte with three distinct brand lines available to different buyer segments across North Bangalore — Puravankara for premium residences, Provident Housing for the mid-income segment, and Purva Land for plotted communities such as Arbor. Their projects run under three brands: Puravankara for luxury homes, Provident Housing for mid-segment buyers, and Purva Land for plotted communities. That structure is visible on the ground in Nellukunte itself, where a Purva Land plotted layout sits beside an existing Provident township, giving prospective plot owners in Arbor a sense of how the immediate neighbourhood is likely to mature. For a buyer choosing between plotted land and an apartment on this corridor, that combination — a recognised, listed developer with over five decades of operating history in Bengaluru, applied to a specific plotted format on a highway with confirmed airport and Outer Ring Road access — is the core of the pitch for Nellukunte.
